Thursday, January 31, 2013

NeW yEaR, NeW iD



Oh hello 2013! It's a new year with new resolutions and a new visual identity for me. As a married lady, I decided to play down my old “M. Larsen” identity so as not to call attention to the fact that I have been to lazy to change my last name ;)

Playing off my PA pride, I decided to lead with a big old 215 and PHL. In 2013, it seems like the only reason someone would need your exact mailing address is to send your W2. And as for as exact occupation... today I worked on wireframes for a website, prototyped a mobile app, started a typographic illustration, and a month ago, letterpressed this here business card ...so the vague label of “creative person” felt appropriate.